GREENWOOD VILLAGE, Colo., Dec. 3, 2012 – Just when guests didn’t think Jim Day could get any better, Red Robin is upping the ante — and the fun! Tomorrow, Dec. 4, Jim Day makes a comeback, and Red Robin will offer a free Sweet Jim Beam® Bacon Swiss Burger to any guest named Jim, Jimmy, James, Jamie or any other related moniker at participating restaurants nationwide. And since most roads eventually lead to Red Robin, the Gourmet Burger Expert will offer one of these same sweet burgers to anyone who lives on Jim Street or on any street that includes a variation of Jim in the street name.*
“On Jim Day last year, we served nearly 25,000 free Sweet Jim Beam Bacon Swiss Burgers to guests lucky enough to share the most popular first name in the U.S.” said Denny Marie Post, senior vice president and chief marketing officer of Red Robin. “We got tons of great feedback so we’re doing it again, even bigger. This year we’ve included a new way to qualify. If you aren't a Jim, James or Jamie but you do live on James Street, you're in!”
For a second year in a row, Red Robin has teamed up with one of the most famous Jims for this limited-time burger – Jim Beam®, the best-selling bourbon brand in the world – and its iconic burger is coming home for the holidays at Red Robin this season. Topped with hardwood-smoked bacon, caramelized bourbon onions, melted Swiss cheese and slathered in a sweet Jim Beam® bourbon glaze, this delicious burger is stacked on a garlic-butter toasted brioche bun and sure to warm every hungry guest this season.
Guests hungry for the Jim Day burger offer will need to verify their “Jim” status with a photo I.D. and/or proof of address in order to indulge in the Sweet Jim Beam® Bacon Swiss Burger’s perfect combination of sweet and savory flavors for free.*
For more information on this limited-time-offer or to find a restaurant location near you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., is the gourmet burger expert, famous for serving more than two dozen craveable, high-quality burgers with Bottomless Steak Fries® in a fun environment welcoming to guests of all ages. In addition to its many burger offerings, Red Robin serves a wide variety of salads, soups, appetizers, entrees, desserts and signature Mad Mixology® Beverages. There are more than 470 Red Robin® restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements. Red Robin… YUMMM®! Connect with Red Robin on Facebook and Twitter.
* Free Sweet Jim Beam Bacon Swiss Burger does not include free Bottomless Steak Fries. Guests must be at least 18 years of age to receive the free burger. For guests who live on Jim Street or variation of Jim in the street name, offer is available to each guest with a valid ID confirming street address of his or her place of residence. This offer cannot be combined with any other offer.