Personally identifiable information or “PII” refers to information that is connected to your name and may include things such as your e-mail address, mailing address, or telephone number.
We collect PII when you voluntarily submit it to us. For example, you may choose to submit PII to us in a comment card, a sweepstakes entry, or if you participate in a contest, game, survey, loyalty program, or online forum.
We may also collect PII about you from reputable third parties.
In addition to PII, we may collect other information from you using the following technologies:
We participate in behavioral-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our website, or on other websites.
Our primary purpose in collecting information is to provide you with products, services, information, and advertisements that match your interests. We may also use information to conduct research and analysis, or to improve our websites, our products, or our services.
Red Robin may share your PII with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with Red Robin).
There may be instances when Red Robin may disclose PII in order to protect the legal rights of Red Robin, other affiliated companies or their employees, agents and contractors; to protect the safety and security of visitors; to protect against fraud or for risk management purposes; or to comply with the law or legal process. In addition, if Red Robin sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, Red Robin may transfer your PII to a third party as part of that transaction.
We use reasonable measures to help prevent personal information from becoming disclosed to individuals who are not described in this policy. While we attempt to protect the information in our possession, no security system is perfect and we cannot promise that information about you will remain secure in all circumstances.
Red Robin has implemented the following procedure that you may use to access, correct or delete your PII, or choose how your information is used.
If you have questions or concerns regarding our collection and use of your PII or any other privacy or security issue, please contact:
Red Robin Gourmet Burgers
6312 S. Fiddler's Green Circle
Suite 200 North
Greenwood Village, CO 80111
Attention: Privacy Officer
Telephone: (303) 846-6000
If we need, or are required, to contact you concerning any event that involves information about you we may do so by email, telephone, or mail.
Effective as of August, 2015